Multi-Store Brand Refresh

GUCCI Beauty

When Coty Inc., global leader in fragrances and exclusive worldwide licensee for Gucci Beauty, set out to update the Gucci in-store brand experience, they trusted in their decade long partnership with Piddi Design to deliver a premium experience. In partnership with the Gucci and Coty brand teams, Piddi engineered the designs, as well as fabricated and installed the new look for this multi-store rollout. The project included a full scope of built-in cabinetry, stand-alone gondolas, display units, graphics, logistics, and installation for 50 stores across North America.

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