This pop-up installation celebrating Gucci’s Flora Gorgeous Gardenia Eau de Parfum, came in bloom at The Grove, Los Angeles. The pastel-drenched fantastical world used floral wallpaper and visuals starring the campaign’s muse, Miley Cyrus, to bring the bottle’s design to life. The interactive pop-up featured: IPad stations reveal with details about scent; a Japanese Purikura photo booth, where scent lovers could edit their photos and print them as sticker; the Gucci Flora Room – a vintage video game-inspired space to create and grow your own Flora pet; and in-person makeup stations for customized makeovers. Piddi Design created all of the magical elements within the installation and managed the complete fabrication, build and installation.
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