Gucci partnered with Saks to introduce their new fragrance, Gucci Bloom Eau de Parfum, in a week-long pop-up at the Oculus in the World Trade Center. The airy metal structure, clad in Gucci Bloom’s signature shade of pink, had to be raised onsite overnight in an 18-hour period prior to the reveal. Filled with scent stations, floral potted plants, and social media opportunities, the event was a hit and made BizBash’s 20 Most-Liked list for 2017.