Experiential Pop-Up

The Bay

The Bay Holiday Gift Guide was brought to life for the 2021 holiday season with a digitally integrated shop in Toronto’s vibrant Stackt Market. Coolab created the concept shop with an immersive pop-up retail experience designed to mimic TheBay.com’s campaign commercial, and incorporate the retailer’s See It, Scan It, Ship It technology. Piddi Design was challenged with creating an outdoor multi-width video tile installation. Inside the existing shipping container space, video tile walls featured animations of the classic HBC stripes and end-to-end backlit shelving displays. A custom display counter the length of the container was constructed on site.

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